So, I take it everyone has seen Google's first attempt at social networking, Buzz. While it seems to be nicely integrated into Gmail, I'm not sure if I see what makes Buzz different from Twitter or other microblogs.

However, more and more I'm becoming convinced that social networking isn't as much about the particular software or site that you're using, but it's more about the fact that you're utilizing social networking. For instance, my website is powered by Posterous. When I create a Posterous blog post, it's also sent to my Wordpress site, Twitter and, from there, sent to Google Buzz. In addition, Facebook takes the text of whatever I've written and makes it my status. It grabs any images I've used in my Posterous post and makes a Facebook album. Finally, Flickr takes the images I used in my post and uploads them to my account.

So, by writing just one post, I'm publishing to my website, Facebook, Twitter, Buzz, Flickr, and Wordpress. I can even link my Twitter account with my LinkedIn profile.

The key here is that no matter what the rest of the world is using for social networking, the important thing is just to stay active on all of them and see which ones actually take hold.