This past Wednesday and Thursday, I had the pleasure of attending Matt Bailey’s seminar on Web Marketing hosted by the Direct Marketing Association in New York City (see Times Square on the right). As a proud member of the DMA, I must say that I thought Matt’s presentation hit on a lot of important issues when it comes to web design and maintenance. Namely easy navigation, simplistic (but not overly simplistic) design, and some good search engine optimization tips. For example, he explained to us how important it is that we not use “click here” or “more” hyperlinks. 1) These won’t carry the same weight with search engines and 2) They are simply not user friendly (unless, of course, your user is completely unfamiliar with the idea that a word highlighted in blue and underlined is a hyperlink–if that’s the case, I’m not sure what you do). Overall, it was an excellent seminar and I’m glad that AIER let me attend.
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