With Apple entering the tablet market and Google going to books, it seems that the print industry is about to undergo a major transformation. eBooks and eReaders have been popular for a long time, but with Apple bringing a new device (and an iMag store) and Google bringing eBooks, the industry has gotten the support of the necessary media titans. The print industry just has to be ready to play by the new rules. If they aren't, they'll miss their last opportunity to stay relevant.